How to write a job post people finish reading

Ruth Callender, who runs hiring at Brightwater, rewrote one of her own posts in front of us.

Before

Two hundred words of ‘dynamic’ and ‘fast-paced’ before the first concrete sentence. Salary: competitive.

After

The pay range in line one. The team size in line two. One paragraph on what the person will actually do in their first month. Applications doubled and the ones that arrived had read it.